Frida Giannini goes East

After his counterparts from Chanel and Christian Dior Frida Giannini has decided to look to the East. However, unlike the others, the designer not only arranged a rerun of its collection in Shanghai, but also has a special advertising campaign with actress Li Bingbing in the title role. Painted Asian beautiful Norwegian photographer Selve Sunbdsbe. 
Li Bingbing has a natural beauty, she possesses innate grace, explains its choice of Frida Giannini. "Optimism and talent are the hand-in-hand with individual style. It embodies the Gucci woman throughout her femininity and modernity.